Why are we making fictional bombs?

I thought I'd try to reflect on the fictional bomb project because it seems to sit outside of the other themes - or maybe not. There are three main directions that I can see it going (obviously, this is up for discussion and deviation):

I shall illustrate the three areas, with images of our in-house model David James Loizeau

1. Thrilling Prototypes
This direction focuses on the experience of building, arming, disarming and potentially detonating a fictional bomb... it is the activity (making, filming and acting) that gives us, as individuals, value and entertainment.


In the image we see Jimmy's reaction to Laura detonating the bomb... this is really important, it's how the three of us enjoy the task/process - from design, through make, to detonation.

2. Dangerous Domestic Entertainment (DDE)
The second direction is focussed on the use and entertainment value of the object itself - the anticipation and exhiliration of cutting the wire. With this direction we could develop all sorts of objects that sit in-between consumer electronics and board games - all for the discerning consumer in search of meaning and thrill! [Warning: we need to avoid the executive toy and the lads mag approach - see below: notice image source!]


The image to represent exhiliration is:



3. I am Bruce Willis
The final direction sees an integration with MLCM... where the bomb is part of an activity/performance to put the person into a cinematic position or scenario - from this your best ever photo is taken (like a cinematic vanity version of the log flume photo):