Doing a quick search on the internet it became quickly obvious that both the 'technical achievement' of the structure and the 'awe' that it provokes were its two key selling points (to use the Skywalk you have to pay $80). The comparative height is really important:
Describing the project in an 'academic context' (although it was in the pub), really helped me - the narrative of the project (its genesis, meanings and technical complexities) holds together really well - it makes for a great story.
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